BROWARD COUNTY, FL - Broward County Library (BCL)
received two 2022 Florida Library Association Awards (FLA), which honor
outstanding Florida libraries, individuals, businesses and library supporters.
The awards recognize BCL's "Ready for College" program series for
teens and their successful email marketing campaign.
"I am proud of our staff, as these awards are
testaments to their creativity, perseverance and excellence in both serving the needs of our community and keeping them informed of the library programs and services that help address those needs," says Broward County Library Director Allison Grubbs.
Broward County Library's winning 2022 Florida Library
Association Awards entries were:
Betty Davis Miller Youth Services Award for Teens: Ready for
College
With an original concept that merges SAT/ACT prep classes,
skills seminars for college-bound students and an updated online format that
makes attending easy and inclusive, the Ready for College Workshop Series is an
outstanding example of a Florida library program that provides potentially
life-changing resources to high school students, is unique in concept,
exceptional in delivery, and noteworthy for its large increase in attendance.
Excellence in Marketing and Public Relations: Customer Email
Marketing Campaign
In 2021, Broward County Library's (BCL) Marketing, Publicity
& Communications section launched a campaign to raise the open rate of
their marketing email, Fresh News. Using a variety of strategies and
techniques, Marketing dramatically increased the rate by 50% in one year.
The 2022 FLA Awards were presented at an Awards Ceremony and
Reception during the recent FLA 2022 Annual Conference in Ponte Vedra, Florida.
About Broward County LibrariesBroward County Libraries Division, named 2020 and 2015 Library of the Year by the Florida Library Association, was founded in 1974 and is one of the largest and busiest library systems in Florida. Broward County Libraries Division's 38 locations provide convenient access to a full range of innovative and cost-effective services that satisfy the changing needs of the people of Broward County for information, education and recreation. Visit our website, Broward.org/Library, or follow Libraries on Facebook and Twitter.