WHAT: Broward County Transit (BCT) is celebrating the holiday season with a festive, first-of-its-kind rider experience: Holiday Dash, a Holiday-themed promotion running from December 8 to December 24, 2025.

Throughout the campaign, BCT's signature Holiday-wrapped bus will randomly transform into a pop-up holiday game show on wheels. During designated days and routes, the bus will surprise riders by switching into "Holiday Dash mode," inviting everyone onboard at that moment to participate in a fast-paced, Holiday-themed trivia challenge.

Passengers will have the chance to win holiday treats, giveaways, and bus passes, turning an ordinary commute into a joyful, interactive celebration of the season.

WHEN: December 8-24, 2025

Holiday Dash activations will occur at unannounced times on select service days to maintain the surprise element.

WHERE: The Holiday Dash bus will operate on designated BCT routes on specific days.

A full schedule will be provided to the media upon request.

WHY: To bring holiday cheer to Broward County residents and create a memorable transit experience that highlights the fun, community-centered spirit of public transportation during the festive season.

MEDIA OPPORTUNITIES:

• Coverage of live Holiday Dash activations

• Photo and video of the Holiday-wrapped bus and rider participation

• Behind-the-scenes access upon coordination

• Interviews with BCT leadership 

December 8, 2025

MEDIA CONTACT: Jose Paz, Public Communications Specialist
C: 954-309-2461   O: 954-357-7082
jpaz@broward.org